Fixed Scope
Website path, CRM pipeline, follow-up, and team handoff.
This is a practical conversion system for a hotel that already has demand signals but loses ownership between the website, the booking engine, inboxes, and staff follow-up.
MDLA delivers
- Agreed direct-booking page or conversion route
- Inquiry and abandonment capture points
- CRM pipeline for guest conversations
- Up to 3 automated follow-up messages
- Basic analytics view for source, action, and handoff
- Team handoff with operating notes
Hotel provides
- Website, domain, booking engine, CRM, and relevant access
- Rates, policies, approved room or offer details
- Photography and brand assets, or approval to use current assets
- One decision-maker available for 24-hour milestone approvals
- Team owner who will operate the pipeline after handoff
- PMS integration details only if explicitly included in scope
What it fixes
Guests who ask questions, hesitate, abandon, or need help are captured into an owned follow-up system instead of being left in inboxes, memory, or disconnected tools.
What it does not promise
No guaranteed occupancy, RevPAR, ADR, booking volume, or OTA displacement. Those depend on demand, pricing, operations, approvals, traffic, and adoption.
Best fit: independent boutique hotels or small hotel groups with roughly 30-150 rooms, an existing website or booking engine, and a manager ready to approve milestones quickly.