Since the beginning of the pandemic, the number of Google searches on the web has skyrocketed.
We are remaining in our homes like never before and we’re watching so many videos that internet traffic is at unprecedented highs as released by CTV News in March of 2020.
We are in 2022 now, and organic traffic, as well as social media, have exploded to levels never before seen. Among video platforms, YouTube has been the clear winner of the pandemic era, traffic-wise.
The quality of one’s SEO is, therefore, more important to success than ever.
SEO stands for Search Engine Optimization and is a process by which search engines, like Google, Bing, Yahoo, and now also YouTube use algorithms to prioritize search results based on terms and keywords that help categorize content and information pertinently.
Careful Choice of Keywords vs Random Choice of Keywords
For a small/medium size or large business owner, SEO (Search Engine Optimization) is a must-have if you want your services to be found and also be among the top 10 of your specific niche.
In fact, the careful choice of keywords is what makes all the difference between appearing on the first page of Google and being on page 378. At that point, your results are completely out of reach from lucrative leads.
And let’s be honest here … no one will ever search that far and long. It is a proven fact that 75% of internet users never go beyond the first page.
So, in other words, if you own a small business of any kind, being well-positioned on search engines is the only way to ensure visibility and financial success during the current pandemic lockdown.
As working remotely is creeping into our consciousness and becoming an integral part of our lives, it is a sure bet that internet search tools will be solicited more than ever and people will become more addicted to surfing the web as time goes by.
The moment is now or never to do the foundational work on ranking your website near the top of Google’s Search Bar.
A random choice of keywords will only hurt your overall website SEO. If the chosen keywords are not pertinent to the reader, they will leave and never come back to the same post.
Paid Traffic 1000 a day vs Natural Organic Traffic
Web traffic is worth gold nowadays. Specially targeted web traffic. The negative consequence of all this demand and opportunity is the increasing number of scams and fraudulent accounts that are selling huge amounts of traffic for cheap prices such as 5$ or 10$ for 1000 visitors a day.
While it is true that they deliver what they promise. Users must be cautious about these ‘bots’ because that’s what they are, bots, visit your web pages and stay for only a couple of milliseconds; hurting, therefore, your bounce rate which is a key factor for SEO success.
Even though Google analytics will show an increase in internet traffic, the 99% bounce rate will hurt you tremendously. You may also run the risk to be highly penalized for such practices.
Your online presence is and will continue to be, your best ally in the upcoming months and years. This is where the search term: ‘SEO Expert near me’ comes to play.
A Software Engineer vs a Certified SEO or Digital Marketing Specialist
Great Search Engine Optimization will boost your website’s traffic and help your site be discovered by others faster than any other methods or tactics there could be.
An expert will know that the devil is in the details. Detailed traffic analysis and a proper digital marketing strategy are what will make all the difference.
The mastery of internet ranking methods such as search engine optimization is the key to ensuring the success of your enterprise in the upcoming years of the New Industrial Digital era.
Calling upon the services of a Software Engineer to optimize your organization’s online presence is and will be the secret weapon you need to stand out from the crowd. The only question is whether you are ready to enter the arena of the big internet players.
A Software Engineer, compared to a certified SEO or Digital Marketing Specialist, is able to reverse engineer traffic sources from the most relevant places your market needs.
We are able to come up with a traffic estimator report as well as using cognitive SEO software to outperform any other local competitor.
Organic Search Results’ Traffic vs Paid Advertisement Traffic
Organic Traffic is much better than Paid Traffic. For the single reason that it provides higher credibility as well as higher social media impact on your search results. Organic traffic incredibly boosts the traffic of your website thanks to the correct use of long-tail keywords.
Long-tail keywords are more precise and specific than a normal keyword.
Long-tail Keyword: professional SEO company in Montreal
The more specific you are, the more precise will the algorithm match you with ideal clients that have a higher opportunity to convert.
This proper categorization of search results will help the seller, business, or company to do proper traffic estimators and to laser-focus their target audience.
Free Site Audits vs Paid Site Audits
Site audits are extremely helpful. Free site audits are reliable and can be useful. They, however, only touch the mere surface of your site’s SEO. The richness lies in the depths. An excellent SEO audit tool like cognitive SEO will provide much richer content audit and guidance.
Think about it this way. When you choose to do your own Search Engine Optimization, you will most probably follow the ‘surface’ instructions of a free tool.
There you will end up ranking at most, on the 5th or 10th page of Google if the competition is high. If the competition is low for the long-tail keyword of your choice, then you will most probably rank at the end of the first page or second page at most. Assuming you follow all the steps properly.
Driving traffic to your website is not an easy task. Search traffic that sales take investigation, research, and a proper understanding of the algorithms and how they work.
Contacting a good SEO expert near you, will save you frustrations and on top of that will make you money.
Your blog posts need to be rich in content and have the proper amount of keywords that work together as a cluster to help the algorithms place you in the huge sea of information that is the world wide web.
By not optimizing your Search Engine Optimization, you are helping, yes you heard that right, helping your competitor’s website rank higher and therefore grow their business faster instead of your own.
And please don’t forget about your social media marketing.
Social media activity will increase traffic toward your brand. This has a very good impact on your overall SEO. Therefore, pay attention to your Google Analytics to see which sources are working as referral traffic the most.
Some marketing ideas that could help your local business rank higher, and faster, are responding to the most popular questions regarding your niche for your specific location.
We provide Video Marketing & SEO Solutions: Call us now free of charge +1 (888) 506-6352
The only question is whether you are ready to enter the arena of the big players.
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